The beauty of India is in its diversity. People across the country with equally diverse lifestyle create an interesting blend of different cultures. One of the things that weave the people together is the yarns of the fabrics that are produced here. Whether it is the warm Kullu& Pashmina shawls, the celebration of colors in the Phulkari& the Bandhani, the rustic Tussar & Kosa silk, the elegance of Banarasi& the Mysore silk, the mythology inspired Bomkari & Sambalpuri Iikat handlooms, the crisp cottons, linens& the cool light weight Muls, to the very organic Khadi, fabrics in all forms, textures, patterns & vibrant colours are much loved & worn across the country. The natural yarns used to manufacture these fabrics make them comfortable, eco-friendly and sustainable.

Over the years the fashion trends across the world have considerably moved towards being more responsible and eco-friendlier. In this fast-pacedworld,the slow sustainable fashion has made a strong comeback. Many of theMan-made fabrics are produced using various chemicals that are harmful to individuals as well as the environment.With the growing awareness of the hazards of some such mindless lifestyle choices, this deeply-rooted Organic fashion trend is here to stay. Whether it is clothes, shoes or accessories, being responsible is the responsibility of the citizens of the world.

Much before the Business publication Forbes headline ‘Green is the new Black” whichspoke of responsible fashion, Sustainable fashion was initiated into India during Gandhiji’s Swadeshi movement.

As a part of the 70th year celebration of India’s Republic day, IMPA Mumbai Chapter’s theme for the social media event was ‘Sustainable Fashion’, made in India by India artisans. IMPA Mumbai Chapter dedicates itself to creating a platform for Image consultants to showcase their unique talent in styling at the same time giving a relevant social message through their presentation. Keeping in mind the theme of ‘Sustainable Fashion’ each outfit was creatively put together by the consultants who first dived into their closet to pickthe much loved garments that have theirsoul in the soil of this beautiful country.The rustic hands of the Indian artisans gave these garments their exquisite texture colour, print, shape and feel. Put together these ensembles created a perfect blend of creativity, style and class.

Here are some of the amazingly innovative ways to wear these eco-friendly fabrics to look classy chic and stylish.


Anu Malla (IMPA Mumbai Chapter President)

Celebrating the true ethos of India in Support Sustainable Fashion! I am wearing a KOTPAD handloom saree, a vegetable-dyed sustainable fabric, woven by the tribal weavers of the Mirgan community of Kotpad village in Koraput district, Odisha,
Kotpad is a small village in Koraput District of Odisha, which has a population of mere 16,326 (Indian census 2011).

Kotpad Handloom, a unique tribal textile, is recently getting Global recognition for its use of natural dye and tribal motifs. Cotton yarn and Aul roots are used for textile work and the colours are derived from organic materials like root of Indian Madder Tree (Aal), cow dung, wood ash, castor oil. Antique pit looms are used to produce amazing nature-inspired tribal motifs on the fabric.

The Metropolitan Museum of Art, New York (The MET) came all the way to study the unique art of ‘Al dyeing’ process, December 2018.

Unfortunately, and unbelievably, very few people in Koraput district or Odisha know about such a unique handloom. I confess that, being born and raised in Odisha, I was unaware of this wonder fabric for long time.

“Support the artisans of India and give a second chance to hand-loom and sustainable fabric”


Jaishri Kimmatkar (IMPA Mumbai Chapter Secretary)

‘Ikat’ is a dyeing technique used to pattern textiles that

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