Image Management is a rapidly growing industry driven by increasing urbanization and professionalization of services.
The services of an Image Consultant are sought after by individuals and corporates alike, some of whom are:
Image Consultants meet the demand for Image Management services through several types of solutions:
Individual Consulting is emerging as a huge business in India. A person who belongs to a certain group may be aware of the need to manage his or her image better and would prefer services of an Image Consultant just like hiring a personal trainer in the gym. An individual consulting session may have the following format to provide a comprehensive solution:
Client Information Record or Profile: All the details regarding the client are captured here including information about demography, contact details, climatic condition, client’s lifestyle, personal style, work environment, and awareness of image-related concepts.
Based on this information, an Image Consultant takes the client through the various clinics to get into each and every element of Image Management. These clinics may include some or all of the following:
Based on all the evaluation information, the client is advised on various points to project an authentic, appropriate, attractive, and affordable image..
The Image Consultant may also offer the services of personal shopping to help a client buy the needed clothes or accessories.
An Image Consultant may offer a group coaching session or a workshop to make people aware of the concepts of Image Management. These may be two- or three-day workshop with 10 to 15 clients.
An Image Consultant may also offer Image Consulting services to companies. This could be either on a retainer or assignment basis. The services offered may include training of employees, handling the company image, designing letterhead/logo, signage, etc., the look of the front office, advising on or developing the company dress code policy, etc.
An Image Consultant may offer their services to garment retail stores to help buyers procure appropriate clothes by giving a quick image evaluation to buyers on certain promotional days or any other arrangement.
An Image Consultant may also offer any one or more of the clinics from the above list separately to clients based on their needs.