Image Management is a rapidly growing industry driven by increasing urbanization and professionalization of services.
The services of an Image Consultant are sought after by individuals and corporates alike, some of whom are:
Professionals from different domains – Doctors, Lawyers, Financial Advisors and more.
People in the Public Eye – like Politicians, Corporate Communications Professionals.
Service Industries - Retail, Hospitality, Airlines, Healthcare.
HR, Recruitment, Training Companies.
Corporate Professionals at different stages of their career.
Celebrities and Socialites.
Corporations looking towards creating a corporate identity that enhances their corporate image and work ethic, involving code of conduct for different levels, which may include personal conduct on days like Casual Fridays and different occasions and events.
High Net Worth Individuals.
College and University Students looking for success at their first interview.
Non-Government and Not for Profit Organisations
People from the Lower Economic Strata to upskill
Image Management Services
Image Consultants meet the demand for Image Management services through several types of solutions:
Individual Consulting is emerging as a huge business in India. A person who belongs to a certain group may be aware of the need to manage his or her image better and would prefer services of an Image Consultant just like hiring a personal trainer in the gym. An individual consulting session may have the following format to provide a comprehensive solution:
Client Information Record or Profile: All the details regarding the client are captured here including information about demography, contact details, climatic condition, client’s lifestyle, personal style, work environment, and awareness of image-related concepts.
Based on this information, an Image Consultant takes the client through the various clinics to get into each and every element of Image Management. These clinics may include some or all of the following:
Body and Face shape evaluation clinic.
Colour analysis, to identify personal colouration clinic.
Personal Style evaluation clinic.
Wardrobe evaluation clinic.
Makeup and Grooming Clinic clinic.
Etiquettes and Body Language clinic.
Personal Branding Services
An Image Consultant may offer corporate solutions under which they may help the companies with logo design, uniform design, image management policy design as well as image evaluation for employees from junior level to the most senior level.
An Image Consultant may offer a group coaching session or a workshop to make people aware of the concepts of Image Management. These may be two- or three-day workshop with 10 to 15 clients.
An Image Consultant may also offer Image Consulting services to companies. This could be either on a retainer or assignment basis. The services offered may include training of employees, handling the company image, designing letterhead/logo, signage, etc., the look of the front office, advising on or developing the company dress code policy, etc.
An Image Consultant may offer their services to garment retail stores to help buyers procure appropriate clothes by giving a quick image evaluation to buyers on certain promotional days or any other arrangement.
An Image Consultant may also offer any one or more of the clinics from the above list separately to clients based on their needs.