Managing one’s image is the key to success in any walk of life. It is easy to confuse Image Management with a makeover, attending a motivational session, a grooming workshop, getting a new hairstyle, or buying new clothes.
Image Management is much more than that and it involves ongoing evaluation and better utilization of personal resources.
To draw a direct comparison between managing a business and managing your image:
“Image management is the ongoing process of evaluating and controlling the impact of your appearance and the resulting response on you and others”.
The concept of Image management applies to anyone who has ever needed to improve self image, self-confidence, capability, and credibility. It applies to anyone who has ever wanted to get an idea across to someone else to influence opinion or action. It is creating an authentic, appropriate, attractive, and affordable image. Intelligence, knowledge, ability, initiative, and effort are vital to success of any kind and ongoing Image management can give you the personal or professional presence that you need.
As an individual living and working in a highly complex and competitive society, you must recognize and understand the impact of your image as it communicates first to you and then to others.”