NAVRATRI. LOVEYATRI. WHAT NEXT?

PREFACE

Navratri….Loveyatri…..what next?

Yes you’ll guessed it right……it’s IMAGEYATRI!!

With the festive season of Navratri, love being in the air with the release of Bollywood movie Loveyatri this week, one can never stop thinking of presenting your best as well as dressing right for this season.

Bollywood has always been a medium of fashion for the masses wherein most of the latest trends have been picked up from the costumes worn by the actors & actresses in either their songs or movies. They tend to become fashion icons for the latest season based on their movie releases.

Keeping in mind the 4A’s (Appropriate, Authentic, Attractive & Affordable) of Image management, members of Pune Chapter have shared their views through Imageyatri, on the costumes worn by different actors as well as actresses during a Navratri song sequence of a particular movie. They have contributed to thisproject by letting us know which costume and look is best suited to the actor/actresses personality based on the role that they played in the movie, the situation of the song sequence, the year that it was shot, etc. and which didn’t go well.

The articles ahead give us a perspective of the individual consultant’s thoughts & inputs on Navratri dressing and we hope that these tips will help othersin dressingright/aptcoming this festive season & in presenting their best.

-Nikita Sankeshwar Gorde

Pune Chapter Secretary-IMPA

Movie:Kae Po Che

Year: 2013

Actor/Actress: Sushant Singh Rajput, Amit Sadh, Rajkummar Rao & Amrita Puri.

Song: “Hey shubhaarambhhoshubhaarambh, Mangalbeelaaayee”

Just as the lyrics of the song, song was picturized on how three friends after much struggle succeed to fulfil their dream of opening their own sports academy and sports shop. And this good news was during the holy days of Navratri. Characters in the song were shown in two different situations, where one was when they were celebrating Navratri by dancing on GARBA beats, other was when they were visualizing their dreams.

During the Garba, they were in typical Gujarati costumes. Rajkumar was seen in kediyu or kurta on the top and dhoti or chorno and Amrita Puri was wearing chaniya choli with minimal jewellery. Dresses worn were Appropriate as per the occasion, were attractive because of the vibrant yellow, red, green colors and beautiful fine thread work. As the characters were from the middle-class background, they were seen in minimal jewellery just bangles which make the complete look affordable and authentic as per the role and goal.

On the other side when they were visualizing their dreams, Sushant Singh Rajput and Amit Sadh were wearing very casual old faded jeans, t-shirt and a third layer in form of an open shirt. Considering the fashion of 2013 when the film was released, wearing a shirt on top a t-shirt was in. Which was seen in the movie as well. As an image consultant, I believe the messages behind shirt as a third layer was to add little authority and discipline to their life which is pocket-friendly i.e affordable. Since their financial status was not very strong, designers’ have selected dull and darker shades of colors. Clubbed with loose denim and slippers makes the entire look authentic, affordable and appropriate. 

-By Kinzel Jain