IMPA Chandigarh organised a field event with Sephora Flagship store at Elante Mall, Chandigarh on the 20th of September, 2019.
The activity was a brand awareness tour of Sephora with respect to the following :
• Range of products available at Sephora
• Special Sephora products like the eyebrow correction powder & cake was the highlight
• Selecting the right product in case of choices within a brand product range
• Application of make-up
• Experiential learning of make-up techniques like contouring & highlighting
• Creating a basic personal make-up kit for first time make-up users
The consultants had a great learning experience and every participant learnt the following skills/knowledge:
• Appropriate communication of her recommendations of the client’s make-up to the make-up expert specifying on the skin variations or sensitivities, apprehensions, lack of awareness
• How to introduce a “first time user“ client to the world of make-up
• How to create a personal make-up & grooming kit for a first time user
• Learning self make-up, corrective ,contouring and highlighting. The consultants were given enough demonstrative training and practice at the make-up counters
• How to identify the undertones and suggest the appropriate shades & tones of makeup for acne prone skin
• A detailed learning & practice of eye make-up and self contouring in day make-up for all the learners and glamour make-up for one learner